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FOR OWNER-OPERATED HEALTH, WELLNESS & FITNESS BUSINESSES

Stop losing hours to work that runs itself.

Book a 15-Min Call

Book a 15-Min Call

You keep everything I build. No lock-in. No long-term contracts.

Built finance + AI engines for $5M-$200M operations.

Quick Wins
Start Small. See Results Fast.
Most clients start with one of these. Built in two weeks. ROI in 30 days.
Owner-operators lose hours every week to missed calls alone. Most don't know it's happening.
Dynamic Consultation Slotting
An AI that scores your inquiry form leads, routes high-value to your lead injector and tire-kickers to a 15-min virtual nurse consult. Stops senior provider hours burning on Botox-curious shoppers.
Post-Treatment Compliance Bot
An SMS sequence that fires on treatment completion in your PMS. Day 3 adverse-event check, day 14 retail upsell at the clinical window. Direct retail attach without manual follow-up.
Consumables Inventory Forecaster
AI that reads your bookings and sales, forecasts stockout per SKU (Botox, Juvederm, Voluma), sends a weekly reorder digest. Frees cash tied up in dead inventory.
Membership Churn Predictor
A daily ML scan of your members on visit gaps and retail spend drop. Sends front desk a morning save list. Catches members before they cancel.
Referral Predictor Booster
An ML model that flags your top-decile likely-referrers and runs a 'free filler add-on per friend referred' SMS campaign. Stops blasting your whole list.
Other operational fixes we ship
AI Phone Agent. Voice receptionist that answers 24/7, books appointments, and answers service and pricing questions while your team is treating clients.
Treatment-Timed Reactivation. Win-back that knows when each treatment wears off (Botox at 14 weeks, fillers at 8 months) and rebooks at the right window.
Consult Drift Recovery. Builds a personalized treatment plan PDF from your consult notes, then runs a 7-day intelligent follow-up. Closes 10-15% of consults that would have walked.
Treatment Match Finder. AI concierge on your website. Visitors describe what they want, it matches treatments and books direct.

WHAT YOU WALK AWAY WITH

What one scan uncovered

Missed calls captured in week 1

12 hrs/week freed from manual tasks

Paid for itself in 30 days

Situation

Multi-location aesthetics practice, $1.2M revenue. Three systems that didn't talk to each other. Owner pulling reports by hand every month. Front desk buried in scheduling and follow-up calls.

Multi-location aesthetics practice, $1.2M revenue. Three systems that didn't talk to each other. Owner pulling reports by hand every month. Front desk buried in scheduling and follow-up calls.

Finding

Finding

Manual intake was eating 6 hours a week. No automated follow-ups, so clients were slipping through the cracks. Review requests handled one by one. Monthly reporting took the owner an entire weekend. Five high-impact automations identified.

Manual intake was eating 6 hours a week. No automated follow-ups, so clients were slipping through the cracks. Review requests handled one by one. Monthly reporting took the owner an entire weekend. Five high-impact automations identified.

Result

Result

Top 3 built in 4 weeks. Front desk got 18 hours a week back, reallocated to patient experience. Owner hasn't manually pulled a report since. Estimated $47K/year in time savings.

Top 3 built in 4 weeks. Front desk got 18 hours a week back, reallocated to patient experience. Owner hasn't manually pulled a report since. Estimated $47K/year in time savings.

Illustrative example based on our diagnostic framework applied to a typical multi-location aesthetics practice. Individual results vary by business size and operational complexity.

Book the Sprint →

How it works

No six-month engagement. No 50-page strategy deck. You get answers in a week and results in a month.

Scan

30-minute fit call. I learn your business: tools, workflows, where time goes. Then read-only access to your systems for a fast diagnostic. We pick the highest-leakage spot together. The Sprint kicks off the next week. No 5-day deck, no upfront commitment beyond the call.

1

Scan

30-minute fit call. I learn your business: tools, workflows, where time goes. Then read-only access to your systems for a fast diagnostic. We pick the highest-leakage spot together. The Sprint kicks off the next week. No 5-day deck, no upfront commitment beyond the call.

1

Build

Top opportunity, built end-to-end. Working automation, wired into your existing tools, delivered in 2 weeks. Your team trained, 30 days of support. One system that actually works beats a binder full of recommendations.

2

Compound

Your operations get smarter every month. Once the first system runs, we layer on more. Monthly optimization, new automations each quarter, a 30-min strategy call. The businesses that pull away aren't the ones that automate once. They're the ones that keep going.

3

FAQ'S

Answers

Straight answers to what people ask before booking.

Book the Sprint →

Meet Lucas

I ran my own startup for 4 years. Real cash pressure, imperfect information, decisions that couldn't wait. Then 5 years running finance across SaaS and services. P&Ls from $5M-$200M. Found the operational gaps that were quietly costing millions.

Now I build the AI systems that fix those gaps. Not theory. Working systems that save real hours and real money, starting in weeks.

I work with owner-operators because I've been one. I know what it's like to be the person who does everything. I know what it feels like when you finally don't have to.

AI Operations

Process Automation

Financial Analysis

System Integration

Workflow Design

Currently

AI Operations Consultant

Fawkes

2021 — Present

Head of Finance

$200M Services Company

2019 — 2023

Co-Founder, CFO

BoomBar

NEXT STEP

Book a 15-min call

Quick fit check. We'll figure out which leak to plug first and whether the Sprint is the right next move. No commitment.

What we'll cover
15 minutes, your phone or laptop
On the call
Where your operation is leaking the most revenue right now
Whether the Revenue Leak Sprint fits your situation
What the first automation would look like for your business
Boundaries by design
No PHI or patient data discussed
Read-only system access if we move forward
You own everything I deliver
Revenue Leak Sprint is $2,500 / 2 weeks. Discussed on the call.
Choose a time
15 minutes • free, no commitment
If the calendar does not load, book directly here.
NEXT STEP

Book a 15-min call

Quick fit check. We'll figure out which leak to plug first and whether the Sprint is the right next move. No commitment.

What we'll cover
15 minutes, your phone or laptop
On the call
Where your operation is leaking the most revenue right now
Whether the Revenue Leak Sprint fits your situation
What the first automation would look like for your business
Boundaries by design
No PHI or patient data discussed
Read-only system access if we move forward
You own everything I deliver
Revenue Leak Sprint is $2,500 / 2 weeks. Discussed on the call.
Choose a time
15 minutes • free, no commitment
If the calendar does not load, book directly here.

lucas@fawkes.work

Built by an operator, for owner-operators.

© 2026 Fawkes

You keep everything.

You keep everything.

The Sprint deliverables. The automation blueprints. The ROI map. Whether we keep working together or not, it's all yours. No strings, no "proprietary methodology" you can't see.Most consultants can build you a chatbot. I can build you a chatbot and tell you it's losing bookings because it's not asking the right qualifying questions, then show you the revenue impact. That's the difference between a tool and someone who's actually run a P&L.

The Sprint deliverables. The automation blueprints. The ROI map. Whether we keep working together or not, it's all yours. No strings, no "proprietary methodology" you can't see.Most consultants can build you a chatbot. I can build you a chatbot and tell you it's losing bookings because it's not asking the right qualifying questions, then show you the revenue impact. That's the difference between a tool and someone who's actually run a P&L.

Offers
Start with a Sprint. Build from there.
Start with a Revenue Leak Sprint to plug your highest-impact gap fast. Then layer in deeper builds at whatever pace works for you. I take on a handful of new clients each month to keep quality high. Currently booking April 2026.
Entry WedgeStart hereProject2 weeks
Revenue Leak Sprint
$2,500 / 2 weeks
One AI automation built end-to-end. 90-day measured lift. No retainer, no platform lock-in.
Best for owner-operators losing revenue to missed calls, missed reviews, or lapsed clients who want one fix done fast.
Diagnose the highest-value leak
Built and live in 2 weeks
30-day ROI map for next quarter
Book the Sprint →